Who Am I?

If you’re here, you’re probably chasing big goals, but you keep running into the same walls: distraction, burnout, and the feeling that you’re meant for more. I get it, because I’ve lived it.

My name is Austin Erkl and I am a lifelong hustler. If there is a way to make money online I’ve either done it or done extensive research on it. In my younger days, I hated not having something I wanted (usually the newest video game) and begging my parents never worked, no matter how puppy dog faced I tried to get. My hustling started with flipping items on ebay and hasn’t stopped since. Even when I had jobs, I always was working on side businesses when I was off. Heck, I would be thinking about it at work too trying to figure out how I’ll build that “banger” of a business, so I can quit the current job. I’ve been through just about every entrepreneurial roller coaster you can imagine. I built successful dropshipping businesses—then lost them to sudden platform bans. Built niche businesses and exited successfully. Invested years and bookoo bucks into a business, just for it to fail. Fell victim to shiny object syndrome; investing my time and resources on the current trending online business, just to give up on them months later. Everytime working myself to exhaustion, while watching teams and dreams fall apart.

I’ve chased “get rich quick” schemes, burned out, and started over, again and again. I’ve learned from many top-tier courses, filled my Notion with ideas, and struggled to find the one thing that would finally stick. Like many entrepreneurs, I know what it’s like to be full of ambition but low on focus and accountability.

The turning point? I realized that my biggest obstacles weren’t business models or market timing, they were my own habits. I used to think quitting drinking would solve everything, but it didn’t. My turning point was when I started to invest more into making myself more rich, rather than my pockets more rich. I joined Cafe RE where everyday I joined at least one meeting, if not two. These we’re like minded people with similar problems, which really helped me relate. Finally something I tried worked, which got me excited to try the next thing to level up. That was when I started investing in coaching and never looked back. I learned firsthand that real transformation isn’t about finding the perfect business or money making method, it’s about building the right mindset, systems, and support. Once you have this down, the rest will come with ease.